Accountants for UK e-commerce and retail businesses
NDCA helps online sellers, multi-channel businesses and retailers keep bookkeeping, VAT, stock and financial reporting under control, with one fixed monthly fee and a named accountant who understands how e-commerce actually works.
In short: NDCA is an ACCA-regulated accountancy practice for UK online sellers and retailers. We reconcile sales from Amazon, Shopify, Etsy, eBay and your own store against what reaches your bank, handle VAT and stock and prepare your Self Assessment or limited company accounts. Your agreed services are covered by one fixed monthly fee, with a named accountant who knows your numbers.
What NDCA clients say
Verified Google reviews from NDCA clients.
In short: NDCA is an ACCA-regulated accountancy practice for UK online sellers and retailers. We reconcile sales from Amazon, Shopify, Etsy, eBay and your own store against what reaches your bank, handle VAT and stock and prepare your Self Assessment or limited company accounts. Your agreed services are covered by one fixed monthly fee, with a named accountant who knows your numbers.
What is on this page?
- Accounting that understands how e-commerce works
- Accounting for the platform you sell through
- Other e-commerce and retail businesses we support
- E-commerce bookkeeping checklist
- How to choose an accountant for an e-commerce business
- What is included
- Why e-commerce and retail sellers choose NDCA
- Software: Xero and Apron
- Thinking about changing accountants?
- E-commerce tax at a glance (2026/27)
- E-commerce accounting FAQs
Accounting that understands how e-commerce works
Selling across several channels makes the bookkeeping harder than the tax. For a UK-registered seller, the VAT rate on a product is the same whether it sells on Shopify, Amazon, Etsy or eBay. What changes is how each platform pays you: different fees, reserves, refunds and payout dates, with extra rules if you sell to overseas customers or hold stock abroad.
E-commerce sales come through multiple platforms and payment providers, and what lands in your bank rarely matches the headline sales figure. Here is where that usually causes problems.
Multi-channel sales
Shopify, Amazon, Etsy, eBay and other channels each have their own settlement, fee and reporting structure.
Marketplace reconciliations
Sales, refunds, fees, reserves, chargebacks and payouts all need to be reconciled properly, not assumed to match the sales report.
VAT
Treatment can depend on where goods are sold, where stock is held, who the customer is and which sales channel is used.
Stock and margins
Accurate stock and cost-of-sales information is essential for understanding gross margin and product profitability.
Growing businesses
As sales increase, bookkeeping becomes harder to manage manually. NDCA provides ongoing support so you have reliable numbers throughout the year.
Accounting for the platform you sell through
Each platform pays out in its own way, so we set up the bookkeeping around the ones you use.
Different platforms create different accounting challenges. From marketplace fees and FBA settlements to Shopify payments and Etsy sales, NDCA keeps your bookkeeping, VAT and reporting accurate as your business grows.
Amazon FBA accountant
Accounting support for UK Amazon FBA sellers, including marketplace settlements, fees, stock and VAT.
Shopify accountant
Accounting for Shopify stores, including payment processing, sales reconciliation, VAT and financial reporting.
Etsy accountant
Accounting support for Etsy sellers, including marketplace payments, fees, VAT and year-end accounts.
eBay accountant
Accounting support for eBay sellers, including sales reconciliation, marketplace fees, VAT and bookkeeping.
Other e-commerce and retail businesses we support
We also work with direct-to-consumer brands, WooCommerce stores, subscription box businesses, print-on-demand and dropshipping sellers and retailers who combine an online shop with a physical store.
E-commerce bookkeeping checklist
- Download settlement or payout reports from every marketplace and payment provider each month
- Record gross sales, then platform fees, refunds and chargebacks separately
- Keep stock counts and purchase invoices so cost of sales is accurate at year end
- Track where stock is held if you use Amazon FBA or overseas warehouses, since this can change the VAT treatment
- Keep evidence for sales to customers outside the UK
- Record postage and packaging costs, which often sit on separate statements
How to choose an accountant for an e-commerce business
Look for an accountant who reconciles marketplace payouts line by line, rather than posting the net amount that reaches your bank. Ask how they handle stock, VAT on overseas sales and platform fees, and whether the fee is fixed and agreed upfront. A common mistake is recording net payouts as sales, which understates both income and costs and can hide VAT problems until HMRC asks questions.
What is included
Bookkeeping, VAT returns, annual accounts and Corporation Tax, payroll, Xero setup and support and ongoing business advice, all for one fixed monthly fee.
Why e-commerce and retail sellers choose NDCA
What you can expect:
Fixed monthly fee
One price every month for bookkeeping, VAT and year-end, with no hourly billing surprises.
A named accountant
You deal with the same person, not a rotating support inbox.
Built for how platforms actually pay out
We reconcile marketplace settlements, fees and refunds rather than taking headline sales figures at face value.
Software: Xero and Apron
We run your bookkeeping in Xero. For e-commerce, that matters.
We work on Xero, with each sales channel feeding in through the right app so your figures stay accurate. Apron handles invoice capture, so receipts and bills are pulled in automatically rather than chased by email.
Ready for accounts that actually match your sales channels?
Shopify, Amazon, Etsy, eBay and a physical shop: each one pays out differently. Send us your platform mix and we will show you exactly how we would help.
Reviews
Discover why businesses trust us for dependable accounting services and practical financial advice.
What NDCA clients say
We work with businesses across the UK and beyond, delivering results that speak for themselves. Browse our reviews to see the impact we have made, and if you have worked with us, we would love for you to leave a review on Google
Thinking about changing accountants?
If you already have an accountant and the bookkeeping cannot keep up with your sales channels, switching is simpler than people think. We send your current accountant a professional clearance letter, collect your records and pick up where they left off. How long it takes depends mainly on how quickly your previous accountant sends the records across, and we keep you updated throughout.
You do not need to wait for year-end. We handle the switch, get access to your records and pick up your bookkeeping and VAT from wherever things currently stand.
E-commerce tax at a glance (2026/27)
View the key tax figures
| Income covered | Marketplace and web store sales, less fees, refunds and chargebacks |
|---|---|
| How it is taxed | Profit after allowable costs, reported through Self Assessment as a sole trader or through Corporation Tax as a limited company |
| Trading allowance | If your total trading sales are £1,000 or less in a tax year, you do not need to declare them. Above that, you can deduct £1,000 instead of your actual costs and must register for Self Assessment by 5 October after the tax year ends |
| Platform reporting to HMRC | Marketplaces have collected seller income details since January 2024 and send them to HMRC each January. Sellers with fewer than 30 sales and €2,000 (about £1,700) or less in a calendar year are excluded |
| VAT registration | Compulsory above the £90,000 threshold |
| VAT deregistration threshold | £88,000 |
| Marketplace VAT | The marketplace accounts for UK VAT on goods sold by overseas sellers from stock held in the UK, and on imported consignments of £135 or less |
| Sole trader Income Tax | £12,570 personal allowance, then 20%, 40% and 45%, plus Class 4 National Insurance at 6% and 2% |
| Limited company Corporation Tax | 19% on profits up to £50,000, 25% above £250,000, with marginal relief in between |
| Making Tax Digital for Income Tax | From April 2026 above £50,000 of qualifying income, April 2027 above £30,000 and April 2028 above £20,000 |
| Records to keep | At least 5 years after the 31 January deadline for sole traders, and 6 years from the end of the financial year for companies |
Figures are for the 2026/27 tax year and were checked against GOV.UK guidance. Your own position depends on your circumstances, which we confirm before any advice.
E-commerce accounting FAQs
Yes, once your UK taxable turnover passes £90,000 in any rolling 12 months or you expect turnover in the next 30 days alone to go over £90,000. We review your sales channels before confirming your position.
We reconcile each channel, Shopify, Amazon, Etsy, eBay and others, against what actually lands in your bank, rather than relying on the headline sales figure shown in any single dashboard. That means matching fees, refunds, chargebacks and payouts so your bookkeeping reflects real income, not gross sales.
We support sellers across Amazon FBA, Shopify, Etsy and eBay, along with WooCommerce stores and hybrid retailers who sell both online and in person. Each platform settles and reports differently, so our bookkeeping is set up around how your specific channels actually pay out.
We work on Xero as our core accounting platform, with Apron handling invoice and receipt capture automatically. Sales data from each platform feeds in through the right integration, so your figures update without manual re-entry and stay reconciled against what actually reaches your bank account.
Yes, at any point in the year. We contact your previous accountant, request the handover information and professional clearance, then carry on with no gap in your records.
Our fees start from £95 plus VAT a month for limited companies, with no setup fee. Self Assessment starts from £245 plus VAT as a one-off fee. You receive a fixed quote at the end of your free 30-minute call, based on your turnover, transactions, VAT, payroll and number of directors. Any records alignment or bookkeeping catch-up is quoted separately in writing before work starts.
Yes. We work with shops, market traders and retailers who sell both in store and online, including EPOS and card terminal reconciliation, stock counts and VAT on mixed sales, all under the same fixed monthly fee.
Related guides
Do I Need to Register for VAT as an Amazon or eBay Seller?
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Xero for E-Commerce: How to Connect Your Store
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How to Account for Stock and Inventory in Xero
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Ready to get your e-commerce accounts under control?
Marketplace fees, refunds and multi-channel sales, all reconciled for you.
